One company that has taken advantage of UGC is Samsung.
Studies show that when individuals create and share content online, it gets 28% higher engagement than content produced and shared by companies. The reason isn’t far-fetched, it’s a result of the several benefits that it brings. This is something that companies have discovered to be of great benefit to them and 78% of marketers say that they use UGC in their content strategy. Who better to tell those stories than your customers themselves? “ Marketing is no longer about the stuff you make, but about the stories you tell.” User-generated content is any type of content created by existing customers instead of by brands themselves.Įxisting customers and creators can create content in different formats, from social media posts to videos and blog posts, to share it online with their audience.īy doing so, they become brand advocates, using their creativity to produce authentic content on behalf of the brand.Īccording to author and marketing expert, Seth Godin: Well, let’s kick things off! What is User-Generated Content (UGC)? To make things more interesting like we always do 😊, we’ll also share some examples to inspire you and help nail your marketing campaigns. How it differs from traditional marketing strategies.Well, let’s save you the stress as this guide will most likely have answers to questions you have on the topic.īy the end of the guide, you’ll have learned: You don’t say… *tries to open a new tab to search for UGC.* 🧐 Social media platforms, in particular, have proven to be an integral part of businesses’ marketing strategy, especially with the rise of influencer marketing and user-generated content (UGC). As a brand owner, you’re always on the lookout for ways to elevate your online presence through various marketing efforts.
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